MILLWALL will take their League One play-off trophy to local schools as part of their strategy to build their young fanbase.
Lions chief executive Steve Kavanagh has made attracting new supporters one of his principal objectives since he joined the club last season from Southend.
Part of that is showing off the club’s first piece of silverware since 2010, after their play-off win over Bradford last month.
“To me it’s important to get that trophy around to the schools,” Kavanagh said. “Working into the schools in Lewisham and Southwark is something I’ve targeted.
“For ourselves and our community scheme it’s crucial to grow that work, we leafletted all the schools for Wembley.
“We will be following that data up and hopefully it will show we had an uptick in youngsters going. A lot of people commented on how many families were in the crowd.
“We want grow the reputation of the club with local children and get them involved as future fans. They are important to us.
“That work goes hand in glove with what the community scheme does.
“The trophy will get out and about. It’s lovely to have it and I want to make sure it’s used properly.”
Image: ©Millwall FC