FANS have been reacting to the rebranding of the Football League as the English Football League which will also incorporate a new logo from the end of the current season.
The logo, only the fourth in the 127-year history of the competition, is in the shape of a football comprised of three swathes of 24 smaller balls which represent each of the 72 clubs.
According to the Football League: "Each club will be presented with its own bespoke version in its individual playing colours, ahead of the new season."
The new name will be shortened to the EFL, with Football League chief executive Shaun Harvey explaining: “In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.”
The EFL will retain the names of its three divisions. Harvey said: “The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports.
"It is, therefore, our intention to incorporate them into the new EFL brand.”
However, the rebranding, which came about about after a consultation process involving several thousand fans and other groups such as the Football Association, the Premier League, the Professional Footballers Association and the Football Supporters Federation, seems to have provoked a mostly negative response on social media:
Somebody's actually been paid shed loads of money to change the name from Football League to English Football League #EFL
— Nigel Seeley (@seeley_nigel) November 12, 2015
In truth, I don't care about the new #EFL logo, just think the money could have been better spent resurrecting the Anglo-Italian Cup.
— Spirit of Mirko (@mirkobolesan) November 12, 2015
If authorities actually concentrated on what mattered and not nonsense like this then maybe everyone could afford to go to watch the #EFL
— Derek Bish (@DerekBish_star) November 12, 2015
The English Football League #efl seriously? People get paid for this stuff, shocking
— Sarah (@SarahJB1989) November 12, 2015