MILLWALL commercial director Alan Williams believes fans’ faith in Neill Harris is helping to drive season ticket sales.
Despite the club’s relegation to Sky Bet League One, numbers are up compared to this time last year.
Williams also reported healthy membership sales as anticipation continues to grow ahead of the release of the provisional fixture schedule for the coming season next week.
“We had hoped to match last season but we’re around 25 percent up on last year,” Williams said.
“I think the mood among the fans is one of excitement and they’re looking forward to it. They’ve got a manager that they want and they’re quite enthusiastic about next season. That’s reflected in the sales.
“Memberships went on sale last week and they’re flying as well.
“We thought one might counter the other but it’s looking quite good at the moment.”
“We’re always looking for new revenue streams. The more money we can make for the club the more money there is for Neil to spend on players.
“We have to be open to anything that can generate revenue as long as it’s not to the detriment of the football club.
“It makes it harder going down to League One because, commercially, people don’t consider there are as many eyeballs on League One as there are on the Championship.”
“To be fair we won’t be as far away this year from where we were last year. A lot of the arrangements we have have been renewed or are rolling anyway.
“We haven’t seen too much negativity in the eyes of commercial sponsors anyway.”