LIKE-for-like season ticket sales at Millwall are up on last year, despite the club's relegation to League One.
Figures released by the club today show that 243 more fans have secured their seats at The Den for the 2015-16 campaign compared with 12 months ago.
As of Thursday, 3,799 supporters had taken advantage of early bird prices.
The saver discount expires at midnight tonight and the Lions reported another surge in sales this morning.
Many fans are believed to be renewing following the permanent appointment of club legend Neil Harris as manager.
"This is hugely encouraging for the club and an indication of how much optimism and belief there is here," said commercial director Alan Williams.
"It has been a difficult season in many ways, but the last eight weeks or so has seen everyone really pull together. There is a genuine sense of unity here again.
"I'd like to thank all of our season ticket holders, those who have renewed and those buying a season ticket for the first time, for supporting us in such numbers."
To find out more about 2015-16 season tickets, click here.