IAN Holloway has been inspired by a visit to Willy Wonka!
The Lions boss, who recently saw a stage version of Roald Dahl's famous story, says he can can create something special at The Den – just like Wonka did with his chocolate factory.
Holloway is less than halfway through his first full season at Millwall but insists his plans for the club stretch years into the future.
And he believes there are no limits to what he can achieve in south London.
Speaking after Saturday's goalless draw with Charlton, Holloway revealed how he had been enthused by a trip to the West End last week.
He said: "You can create anything you want and that's what I want to do at Millwall.
"To put it in a nutshell, I went to the theatre on Thursday with my daughter and my wife and we saw Charlie and the Chocolate Factory.
"I couldn't believe what my eyes saw – it was fantastic entertainment and I had a smile on my face from start to finish.
"I know it's only a Roald Dahl story, but that man believed he could make anything – he said you've got to believe it to see it.
"So hopefully by the time I've finished at Millwall, whether we go up or we go down, people will saw 'wow, what a thing he's tried to create there'.
"I'm not going to stop because that's what I want."
Holloway reckons he's found a golden ticket at Millwall after his "brief changed" at former clubs Blackpool and Crystal Palace, who he both got promoted to the Premier League.
"Unfortunately things changed at my previous two clubs," he added. "At Blackpool, we were there and he (the owner) didn't want to stay there.
"At Palace, I did it and we were there but the club wasn't ready and I wasn't ready to carry it on at that time – I even recommended my successor.
"People can form their own opinions of me but my players know what I'm about and I'm really excited about the future."
Putting his metaphor to one side, Holloway explained in footballing terms how he sees the Lions evolving under his management.
"I want to be here a long time and produce my own players – a footballing team," he said. "I think it was pretty clear from Saturday's game that we're trying to play.
"We moved the ball from one side to the other – yeah, we could have created more chances – but I want to make my own team and performances are what I'm all about.
"I want a performance every week. I want my lads to understand that their job is to perform. The way you do that is by having your capabilities plus behaviour.
"I already know that some of my younger lads have the capability and I'm going to work on their behaviour to make them better professionals.
"I'll teach them a way of playing and I'm quite excited by that.
"I have had to test them, throw them in and then take them out because I have got 40-odd players and I won't have that next year.
"My professionals know it and how difficult is it to manage that? But have you seen one of my players not try for me lately? So that's why I'm pleased with the Charlton result.
"I'm going to stick to the way I'm doing things and try to build something here. I want to learn all the time and if I do that, I think the players will follow me."
Holloway was then asked whether he would be able to achieve his goals without the spending power of rival Championship clubs.
"It's not all about budgets – but the world has gone crazy at the top because everything is about greed," he said.
"The game has gone so far away from the people who own it, the people who sit in the stands and get their club's badge tattooed on themselves.
"Now a new owner can come in and change that badge or even the name of the club. They don't understand the tradition of football.
"So budgets help but I've had players who were being paid far too much for the day's work they were doing.
"I didn't like their attitude and they thought they were somebody they weren't.
"I don't need to name names because you can look at them yourselves. And you can see them everywhere in the Premier League.
"Hopefully we'll put the ticket prices down so it's a little bit cheaper and we can all afford to watch it. Saying that, Charlie and the Chocolate Factory was extortionate!"