Ambler insists Millwall must cut losses despite FFP overhaul

© Edmund Boyden
© Edmund Boyden

MILLWALL must strive to reduce their £8million losses despite rules on spending in the Championship being relaxed, according to chief executive Andy Ambler.

Second-tier clubs have voted to increase the limit on allowable annual losses from £5m to £13m – but Ambler insists the Lions will not start hemorrhaging cash just because they can.

Teams in violation of Financial Fair Play will be hit with transfer embargoes.



Before the new regulations kick in, Millwall expect to be banned from buying new players in January 2016 as a result of their over-spending this season.

"Putting the rules to one side, we should not be running this club at £8m losses every year," Ambler said.

"If we do that, John Berylson's investment will end up at £80m. We've got to find a strategy to increase revenue and get the best possible squad without spending too much money.



"The current squad is a big, big squad – there's no doubt about it. We have got too many players. The teams that do better in the long run are the ones with the smaller squads."

Under the new rules, clubs can post losses of £39m over three seasons.

"Nobody says you have to lose that money," Ambler added. "Last year, the club's cash losses were £8m – that's not an inconsiderable sum and put us right on the limit of the old rules.

"We just about get through based on our spending last season.

"But the limit for the current season is £6m – and as we are currently projected, we will trigger an embargo this time next year.

"We could sell a player or go on a big cup run, but that's what it looks like.

"So if John wants to spend £10m next season, we will have to do all of our business before January because then we'll be embargoed."

Ambler says that the overhaul of FFP does not make his job any easier.

"My job is to make sure there are no surprises and forecast where we are heading," he said. "I don't stop the manager from spending money.

"We knew that we would pass FFP for last year by the skin of our teeth and I took the calculated risk that the rules were going to change eventually.

"The worse case scenario is that we'll be embargoed for one transfer window – and that's not the end of the world."

Staff

(@NewsAtDen)

22 thoughts on “Ambler insists Millwall must cut losses despite FFP overhaul

  • November 19, 2014 at 12:22
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    This is from a man who lent hoyte a pen to sign a contract

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    • November 19, 2014 at 12:30
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      @Millwall1979: holloway signed him though didn't he. I don't think amble chooses the players.

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      • November 19, 2014 at 12:54
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        @benzo: holloway was still playing with his chickens at the time of the hoyte deal..ginge made the agreement then got sacked.the deal should of died with him..then up jumps ambler and signs the clown..for a glorified accountant his sums are way of...at the moment jb's stake is £40m..how that will double within 3 years is cobblers..

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        • November 19, 2014 at 13:05
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          @Jim28: He doesn't say anything about three years..! He's saying £8m a year if it goes on and on will rack up

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        • November 19, 2014 at 15:25
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          @Jim28:

          Thank you James no manager in place but still go through with the deal and then bleats about money being wasted

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  • November 19, 2014 at 13:39
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    I see they've made a start on the economies by sacking the News at Den headline proof-reader, desptie the immediate adverse impact! 🙂

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  • November 19, 2014 at 14:34
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    I'm glad we don't plan to start haemorrhaging cash, but I still don't think Ambler is a particularly good chief-exec. We're not a massive club and Millwall will never be an easy club to market, but I don't think we're run to our potential. Under Ambler, relations with many fans have been poor and attendances often disappointing (admittedly reflecting performances). The club has even started spouting this 'punching above our weight' nonsense - almost as another excuse.

    Without a chairman who lives in the country, I think we need a charismatic chief exec who we feel is on our side, but I don't see that in Ambler.

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  • November 19, 2014 at 14:50
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    Who of any worth have we bought..in the jan window.either overweight as beens who wages are high..or tyson hopeless.or that other thing hulse..so no great loss

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  • November 19, 2014 at 14:52
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    We need to get our own young players , turn them into decent ones and,if need be sell one here and there at a decent profit. We need to employ Peterborough 's scouts cos this is what they have done in recent ish years : SIMON DAVIES sold for 700 k , AARON MCLEAN sold for 1.3 million , MACKAIL SMITH sold for 3 million, DWIGHT GAYLE sold for 6 million, BRITT ASSOMBOLONGA sold for 5.5 million . How come a little club like that can spot this kind of talent and do this kind of buisiness and we can't. Remember these players were all brought in for very little or next to nothing including GEORGE BOYD who I believe was out of contract so no sell on fee but still a super player which they spotted and had . AMBLER , THIS IS WHAT WE SHOULD BE DOING . All these players were playing in and around our local area, right under our noses before posh took em, so what are we looking at . My prediction for Peterborough's next big sale, MARCUS MADDISON.

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    • November 19, 2014 at 15:03
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      @bordersarebest0170: Well said. Look at Pal@rse as well. They've always been able to produce young talented players who've they made good money out of.
      Does anybody know how many players we have that will be out of contract at the end of this season?

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    • November 19, 2014 at 21:59
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      @bordersarebest0170: Completely agree mate. The key is Barry Fry. Been in and around the non-league game for a very long time and has the contacts needed to unearth the players with potential. We need a Barry Fry instead of a Mick Harford.

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  • November 19, 2014 at 16:17
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    "The current squad is a big, big squad – there's no doubt about it. We have got too many players. The teams that do better in the long run are the ones with the smaller squads."
    Cut the squad down then that will solve a money problem and a dicking about with the first 11 problem.

    "We've got to find a strategy to increase revenue and get the best possible squad without spending too much money"
    Average attendances 10,000 at an average price of £27.50 = £275,000
    Lower the prices - get 15,000 at an average £20.00 = £300,00, plus 5 thousand extra programmes / merchandise / food - drink.
    Stop signing old has beens- wage thiefs- sick notes, unless it is a real good deal for a fit older player who is looking to play every game we get moneys worth. I don't know average wages but I imagine somewhere from 5-10k a week.
    I'm sure the kids would happily play for 1-2k per week.

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    • November 19, 2014 at 16:29
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      @Syd the Lion: the first figure says there would be 15 players out of contract.but olly recently said the no. Is around 17 players..to think burnley went up with a 18 man squad..@brooker: some good calulations mate

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    • November 19, 2014 at 16:40
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      @brooker: apply for amblers job sounds like u could do a better job than that w*****.

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    • November 19, 2014 at 16:58
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      @brooker: The only way our gate will increase is if we get promoted. People don't stop coming because of price, our costs are reasonable compared to many other local teams. It's a fallacy that we have 5000 fans waiting to come back if we start playing well or drop the price by a fiver.

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      • November 20, 2014 at 11:42
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        @glyngo: revamp the match day catering and offer up more choice. Not sure if it's considered an issue or in fact weather catering is a big money spinner on a match day but I found it fairly limited on my journeys to the den!

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    • November 19, 2014 at 18:52
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      @brooker: Spot on. Why aren't we doing Buy One, Get One Half Price. Bum on seat at half price is better than nothing at all?!

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    • November 19, 2014 at 19:08
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      @brooker: Well Done brooker! This was a very good read . You should go far.........are you coming over to the White Horse, before the Charlton game ? ( NOLU, WDC. ) .

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  • November 19, 2014 at 16:55
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    Taking the gamble that the rules would change was risky, so well done to him for reading the situation correctly and keeping us in the market at all. This summer will be the most important period for us in the last 10 years, as long as we stay up!

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    • November 19, 2014 at 18:54
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      People ask why other clubs make more money out of tranfers .simple they actually sell em for money..millwall are quite happy to release em or let em go for free..i know some were crap.but there were a few we could of got a decent price.

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  • November 19, 2014 at 20:08
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    Yep, LEWIS GRABBAN springs to mind JIM

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  • November 19, 2014 at 20:35
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    Still at least olly is justifying the big squad by using every f****** player

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