IAN Holloway believes Millwall's Remembrance weekend fixture with Brentford will be a "proud" event for the club.
Lions players will wear a special camouflage kit against the Bees to mark the 100-year anniversary of the First World War.
The club has already raised over £20,000 in shirt sales for an army rehab centre and will host guests from Headley Court at the game tomorrow.
Before kick-off, the two teams will form a guard of honour for the visiting troops.
"It's a fatanstic and proud day for the club but also a very sad day too," Holloway said.
"There was so much death in WW1 and our soldiers got taken far too early in their lives.
"We're in the entertainment business and I can't wait to put on a show for the troops from Headley Court and the families of those who have lost someone.
"Our soldiers show the ultimate bravery – they go to work knowing they might die. Their loyal and honest.
"The ones that I've met put us all to shame really. They laugh and joke about losing their limbs to keep each other's spirits up. It's remarkable.
"I went to the Tower of London with my wife last week and each of the poppies there represents the 888,246 who died between 1914 and 1918.
"Talk about poinant. I've never seen anything so powerful."
Holloway says that Millwall's support of injurved servicemen and women shows that the club's heart is in the right place.
"The perceptions people have of this club are out-dated and wrong," he added. "We've got to strive to change that and we are doing that.
"I'm buying one of the camouflage shirts, a frame and I'm getting all of our lads to sign it because it's a one-off. It's a phenomenal thing to do and the right thing to do.
"What I hope it does for every serviceperson who looks after us is show that football does care about them. Football is such a surreal industry but this is real."