MILLWALL will wear a camouflage kit in their home game against Brentford next month to raise money for injured troops.
The Lions have been given permission by the Football League to wear the specially-designed strip, which will benefit an army rehabilitation centre in Surrey.
The logo of Headley Court, Leatherhead, is emblazoned on the shirt and £10 from every sale will go to the facility.
Millwall hope to raise at least £20,000 for wounded soldiers and have released a YouTube video, featuring manager Ian Holloway, to promote the strip.
In the advert, Holloway can be heard reading war poem In Flanders Fields over footage of Lions players and soldiers wearing the kit at Headley Court.
Holloway told The Sun: "It's fair to say I had a lump in my throat and my eyes may have been watering.
"But this again shows what Millwall is all about and, until I came here, I didn't realise quite how much this club reaches out to the real things in life.
"I am bursting with pride that we're supporting Headley Court, where people who have fought for our country with such loyalty, honesty and bravery are being cared for.
"All of us at Millwall are proud to stand with them."
1,500 of the shirts will be going on sale next Monday, priced at £50, ahead of their official viewing against the Bees on the eve of Remembrance Sunday (November 8).
This year is the 100th anniversary of the First World War.