IAN Holloway has told Millwall fans: I WILL take you to the Premier League.
But Holloway admits the new season is "just the start" of his long-term plan for the club and that reaching the top-flight may take several years.
The Lions get their Championship campaign underway with a mouth-watering clash against rivals Leeds United at The Den on Saturday.
Holloway, who has previously guided Blackpool and Crystal Palace to promotion, believes he is in "the form of his life".
And he has reiterated his determination to establish Millwall as one of the top 20 clubs in the country on the eve of the big kick-off.
He roared: "This is just the start. I know where I want to end up. We are going to be there one day.
"I don't know when that day will come, but one day Millwall will be in the Premier League."
Holloway has been given carte blanche by owner John Berylson to build the club as he sees fit – and the 51-year-old has vowed to see the job through to completion.
"I won't get fed up with this club or feel like I want to move on," he said.
"In the past I've been there, seen it, done it, got the t-shirt and the t-shirt stinks. Some of the t-shirts stink – they do.
"But here I have the chance to have an input in every single bit of my club.
"I'm delighted to still be in the Championship because we are one step away from the promised land and a load of money which would set this club up for the rest of its life."
And Holloway reckons he's at the perfect stage of his career to take on such an ambitious project.
"I've been in football a long, long time now – this will be my 19th season as a manager," he added.
"I've learned a few things in that time – about how to do it and how not to do it. But I believe I'm in the best form of my life.
"I managed to do something last year that I'd never done before, which is keep a struggling team up. It was close and I dodged a bullet but I think that gives us some strength.
"The lads now believe that we can win. We've made some acquisitions that will make us stronger because there is better competition in the squad."
Holloway’s ambitions for Millwall are limitless, but he has one fixed aim this season.
"I want to be fighting at the other end of the table," he said.
"You have to believe in what you're doing, walk the talk and hope that your players and fans will follow you.
"It's going to start with the way we move the ball and the way we're going to play – and I'm already seeing that develop."