IAN Holloway says promotion is the aim for Millwall next season.
Holloway has previously led Blackpool and Crystal Palace to England's top division and he is now aiming to repeat the feat with the Lions in 2014-15.
To achieve that ambition, Holloway believes Millwall's mentality has to change.
"It's all about expectation and we have to change our players' expectations," he said.
"Instead of having a relegation battle, I want us to have a promotion battle.
"I want to get in the play-offs and I want to get promoted, so to do that you've got to have competition for places.
"I don't know anyone who plays well that thinks that they are playing every week – good clubs have good squads and I want us to be a good club.
"A young, hungry, fresh Millwall is what I'm after.”
Millwall remained unbeaten in their final eight games of last season and Holloway is looking for his side to carry on that form in the coming campaign.
He said: "I want to start with a batch of games where we win, we draw and we don't lose.
"There’s no reason, if you look at Burnley, what they've done and how they’ve done it, why we can't get promoted.
"They've done it with a team spirit, by selling their best player and reinvesting the money, and with very little outside influence.
"They used less players than anybody else but they had a fighting spirit, and that's what our club is all about – that's what I'm trying to build."
For the majority of last season, the Lions were unable to string a run of results together and Holloway has earmarked consistency as an area for improvement.
The Millwall boss has admitted he can't wait to get the new season underway, with the fixtures to be released on Wednesday morning.
"I can't wait to get going again," he added.
"I don't care when we play anyone we have to play them all some time and we've got to try to be consistent.
"The hardest thing at this level for anyone is to be consistent because it's so tight.
"I want to be consistent in our work ethic, off the pitch and with our training schedules and to be consistent whereby the players come in early and go home late.
"I want to teach them new things and for them to take on board the way they finished last season.
"Every one of them deserved credit for that and I want them to start that way with that mentality.
"We've got as good a chance as anybody. I've done it before and I want to do it here."