IAN Holloway says Saturday's trip to Leeds United is the first of ten "cup finals" for Millwall as they bid to avoid the drop.
Elland Road was the scene of one of Holloway's finest results as a manager – a 5-0 win with Blackpool in November 2011 – but he does not expect such an easy ride this weekend.
And the Lions boss admits his side urgently needs to find a "winning mentality" as they head into the final ten games of the season in the bottom three.
"I have won 5-0 at Elland Road before but I am going to have to earn it this time," he said. "Let's hope they're moaning like hell at their manager.
"Every game is a chance for us to get a win. If we can go to Derby and win 1-0, we can beat anybody. It's another cup final and we need to get a winning mentality.
"The terrible thing for me is that we did not have any time to celebrate and feel good about ourselves after we beat Derby.
"We went straight into the Blackpool game, after a terrible journey, and then we missed a penalty, hit the bar and hit the post. That's what's been happening to us recently.
"Against Huddersfield, in my first game, we lost to the last kick and we didn't deserve that. I hope we're not ruing the points we could and should have had by the end of the season.
"All I can do is look at what we have just done, look at what we have got to do next and then encourage the lads to do it better, and I'm seeing it come."
Holloway maintains that Millwall's performances have been improving in recent weeks and that his side deserved to beat Charlton last time out.
"The stats told me and everyone else that we were better than them but unfortunately we didn't get three points," he said.
"We are producing much better stats than we were before, and you need to do that because otherwise you haven't got a hope.
"We're creating more chances and letting less goals in.
"I can't control the choices people make, the chances they get and what they do with them.
"We have only conceded one goal in three games so if you consider what the lads were doing beforehand, they've got better.
"Wherever we are in the table, we are determined to get better and in a way and a style that is gradually getting better.
"Millwall may not be used to it but I don't really care. I have got to commit to what I believe and we are gradually getting there.
"I believe we will score some more goals and I believe that will happen at the right time."
Fixtures between the Lions and Leeds have taken on the intensity of a local derby in recent years, and draconian ticket restrictions continued to be imposed on Millwall fans.
But Holloway wants Saturday's talking points to be on the field, not off it.
He said: "Everybody has got rivalry with Leeds because they had a massive crew who would go around fighting people and so did we.
"I'm not proud of that and nobody should be, but we were good at it and so were they.
"That was when it was fashionable and it wasn't just us. That is all Millwall are remembered for and I think it is a shame.
"We are going to Leeds to try to score and hopefully we can all talk about the performance that we put in."