Exclusive: Millwall considering stadium sponsorship deal

© Actionplus
© Actionplus

MILLWALL could soon enter into a lucrative stadium sponsorship deal.

NewsAtDen understands that the Lions are looking into the possibility of selling advertising space on the outside of The Den for a significant fee on a multi-year basis.

The club wants to capitalise on the fact that the stadium is adjacent to train-lines that carry 54 million commuters a year in and out of London Bridge station.



If a suitable sponsor can be found, the ground would continue to be known as The Den but the name of the ground may be altered to accommodate a brand name.

Stadium branding would be more profitable than a shirt sponsor, it is believed. Commercial director Alan Williams has confirmed that the club is open to such an agreement.

He said: "We are considering it and we will never write off any opportunities. Because of Financial Fair Play, the more money that we can bring in, the more the club can spend.



"It would be of pararmount importance that we respected the fact that we play at The Den.

"If we were fortunate enough to find an approriate partner, 'The Den' would still feature in the name of the stadium."

[poll id="16"]

Staff

(@NewsAtDen)

89 thoughts on “Exclusive: Millwall considering stadium sponsorship deal

  • March 19, 2014 at 16:05
    Permalink

    good idea the more money coming in the better.

    Like (1)
    Dislike (1)
    Reply
  • March 19, 2014 at 16:16
    Permalink

    F****** terrible idea.
    I would be gutted and will never support it no matter how it is dressed up.
    Our identity means more than any pound note for me.
    NEVER.

    Like (1)
    Dislike (1)
    Reply
    • March 19, 2014 at 16:25
      Permalink

      @wall2wall: stop been a dinosaur mate, the club needs as much extra revenue as possible with crowds dropping and the way it's looking we we will be in league 1 next season so they will drop further.

      Like (1)
      Dislike (1)
      Reply
      • March 19, 2014 at 16:50
        Permalink

        @dpendet:
        Rather be what you call a dinosaur than be happy selling my clubs identity down the swanny.
        I suppose people will make a case for the Milwall Lions next because it will bring us more money.
        As I said I would be gutted personally.

        Like (1)
        Dislike (1)
        Reply
        • March 19, 2014 at 16:58
          Permalink

          @wall2wall: I'm sure it won't come to us been called Millwall lions as Hull have been refused been called the Hull tigers, but like it says 54 million people pass the den every year on the train so advertising revenue could be huge!
          In an ideal world none of us won't this, but clubs like Millwall have to look at every opportunity to get extra cash in, specially with the financial fair play coming in.

          Like (1)
          Dislike (0)
          Reply
          • March 19, 2014 at 17:04
            Permalink

            @dpendet:
            It's 2 seperate issues here.
            Yes by all means stick your advertising where 54 million commuters can see it and get your revenue. I haven't got a problem with that. Taking sponshorship money to become 'The Sainsbury's Den ' for example is a step too far for me.
            I hope it never happens.

            Like (1)
            Dislike (0)
          • March 19, 2014 at 20:23
            Permalink

            @dpendet: 54 million? You must mean the same people passing 2 times a day.

            Like (1)
            Dislike (0)
      • March 19, 2014 at 17:11
        Permalink

        @dpendet: I agree with the dinosaur comment tbh, and really can not see any major negative with a company paying us to sponsor our stadium (within reason)... If it means the club can generate a large enough sum to contribute towards a decent signing or two each season then surely it's win win??? Our clubs identity is defined firstly by our history, and in the current by the fans who follow/support the team plus the performances/future achievements of the playing squad... In fairness am surprised this sort of funding has not been sought in the past and it's not like the new den is a listed building or an outstanding piece of architecture is it?!!

        Like (1)
        Dislike (0)
        Reply
        • March 19, 2014 at 17:49
          Permalink

          @davesavagesleftfoot: I would get the needle if it were called sainsbury.s den,more like aldi or liddle is our mark at the moment,or better still how about the tampax den,might help some of the c****who are playing for us at moment

          Like (0)
          Dislike (0)
          Reply
  • March 19, 2014 at 16:21
    Permalink

    How about titanic

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 16:26
    Permalink

    I think it is a good idea as we need some money. It will always be the den to us with or without a stadium sponsorship.

    Like (1)
    Dislike (0)
    Reply
  • March 19, 2014 at 16:30
    Permalink

    Really can not see to many companies beating a path to Zapa road to give us loads of money to have the stadium named after there company, all it needs to bring some bad publicity is a plastic bottle to land on the pitch and the bad press starts to be all ove the papers and TV.

    Is this just something to provoke debate or have Millwall really been approached by a company to do this.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 16:37
    Permalink

    How does the ' VIRGIN DEN ' sound, but only if some of the Funds raised goes towards getting better class players.

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 17:03
      Permalink

      @BUSHWACKER14: you couldn't call it 'Virgin Den' as we get F****D every week!

      Like (1)
      Dislike (0)
      Reply
  • March 19, 2014 at 16:39
    Permalink

    I thought Sony had their name on the side wall for some time facing the rail tracks, but might be mistaken. If companies are spending fortunes on billboards, then the side of the Den would be an obvious option. As its says, there are thousands of people each day going past the Den on the train, its a bit of a no brainer for companies depending on the cost.

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 18:42
      Permalink

      @beedoscores: beedoscores I think you will find it's not sony who will sponsor us , in view of our current form it should be pony !

      Like (1)
      Dislike (0)
      Reply
  • March 19, 2014 at 16:41
    Permalink

    To be honest no one calls it 'the new den' its always just the den, so if they change it to the 'Scottish widows pension plan arena' is anyone really gunna say anything other than 'I'm off to the den' on a Saturday?? If it brings Berylson back some money go for it

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 17:00
    Permalink

    It's a very practical solution to offer the club some additional financial stability so this is good. It will always be known as the den by supporters and everybody else so let's do it, no problem. We goner need it once FFP comes into force anyway.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 17:24
    Permalink

    Dopey on the board says we will keep the den in the name. So he must no wot company is interested. So why the big secret. Sounds like the deal is done as usual behind our backs

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 17:29
    Permalink

    Could not care less what they call the Stadium.There was only ONE `The Den`and that is now gone.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 17:32
    Permalink

    The whizzkids on the board couldn't get a paying sponser for our kit (when we were an established championship club),but now they are planning a multi million pound deal for the ground,perhaps RENEWAL are interested!

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 20:48
      Permalink

      @norris: That was my thinking too. Just like Reg Burr told us the New Den was going to be an arena for major events - yet we can't even get South Bermondsey station open for most matchdays. I'm not against the idea if it brings in money for the club, but I'm afraid I don't have any faith in our board's competence to do this properly.

      Like (0)
      Dislike (0)
      Reply
  • March 19, 2014 at 17:43
    Permalink

    It is probably the only way we could survive.
    Seen this on italian & Spanish stadiums looks horrible but that's what we 've gotta do now we're in League1.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 17:44
    Permalink

    Let 'em all come down to The Webuyanycar.com Stadium!

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 17:58
    Permalink

    We need every penny we can get do I think it's a good idea. Especially as we threw money away with the shirt sponsor.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 18:04
    Permalink

    Get Nestle so they can stick a massive lion bar on the side of the stadium.

    Or how about an infertility clinic?

    'Having trouble scoring? Can't find the back of the net? At Millwall we know how difficult and embarrassing these problems can be.'

    Like (1)
    Dislike (0)
    Reply
  • March 19, 2014 at 18:20
    Permalink

    With Ollie's latest b******* how about 'The Mr Kipling Stadium'

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 19:05
      Permalink

      @Adsy77777: ' TESCO STADIUM ' ....( every little bit helps ! )

      Like (0)
      Dislike (0)
      Reply
  • March 19, 2014 at 18:26
    Permalink

    Yeah go for it but it will always be known as The Den by all of us

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 18:33
    Permalink

    Let em all come down to the Screwfix Den. We'll only have to beat em again.

    I fear it would end up like Newcastle, Cardiff etc. if they signed that the stadium name and club name didn't change, there's no reason not to Support the idea if it brings in revenue. Maybe we could afford Chris Woods.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 18:43
    Permalink

    Easy money if it happens, so why not? Think it's the least of our problems, I'd just settle for a decent team playing there.

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 19:03
      Permalink

      @harry2310: if they put big neon lights on the boards by all means cos once the new flats are build lets see em get some sleep

      Like (0)
      Dislike (0)
      Reply
  • March 19, 2014 at 18:55
    Permalink

    Good idea, I'll always call it The Den but if the Club gets revenue then well done for doing it. I just hope it isn't one of those bloody payday loan companies.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 18:59
    Permalink

    Not a fan of this re branding of stadiums lark - but if it means more money, so be it.
    I don't like it when the phrasing of it interferes with the name, e.g. - 'the coca cola den'.....tacky. Would prefer it to be phrased something like 'The Den - sponsored by Wickes' ....or whatever. The sponsor we choose is also important.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 19:02
    Permalink

    Superdrug Den?

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 19:13
    Permalink

    The Weather In Norwegian Den!!!

    That's about our level sponsorship wise isn't it, let's be honest it will only be a six figure deal at best whoever went for it, that is a drop in the ocean in the football world. The new den is a f***** to get to (easier for away fans) it is set back and would generate little or no passing trade/ interest for sponsors. If it paid big it would be a nessesary evil but I seriously doubt it would pay much, therefore all it would do is alienate the fans opposed to the very idea for naff all.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 19:15
    Permalink

    With Ollie in charge the Ginsters Den or Fishermans Friend Stadium would be a good fit.

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 19:32
    Permalink

    BILL GATES STADIUM

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 19:38
    Permalink

    Get sponsored by Nestlé lion bar and call it...wait for it..."The lions Den!" Everyone is a winner!!

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 19:42
    Permalink

    Other clubs do it so why shouldn't we? Well I disagree. We play at the Den and everyone knows it...plain and simple, Millwall from the Den. Could accept something like The Den Sponsored by XXXXX, because that protects a unique brandname. As a kid, was bought a mug. On it was written
    Millwall Football Club, The Den, London...enough said. Mind you, something like The Boots Den has a ring to it!!!!

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 19:49
      Permalink

      @drifter: It would not be a deal worth any significant sum anyway so its pointless from every aspect as far as I am concerned at least.

      Like (0)
      Dislike (0)
      Reply
      • March 20, 2014 at 08:49
        Permalink

        @JonnyBanks: Sorry, are you on the negotiating team? No, then this must be the most stupid statement on here so far.

        Like (0)
        Dislike (0)
        Reply
    • March 19, 2014 at 20:06
      Permalink

      @drifter: 4 weeks ago we were told lewisham are selling down the swany .all of a sudden we are told we are safe cos why ejse would someone would invest....if it changes NEWSATDEN STADIUM.sounds nice

      Like (0)
      Dislike (0)
      Reply
  • March 19, 2014 at 20:03
    Permalink

    If its worth the money then DO IT. Only a infidel would disagree. However saying that who actually would want to be associated with us?

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 21:00
      Permalink

      @Dazi:

      Are you saying there is a strong religeous support for thre idea

      Like (0)
      Dislike (0)
      Reply
  • March 19, 2014 at 20:23
    Permalink

    Adverts might help to distinguish the ground from the 'Rubbish Factory' next door....................................at least from the outside !

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 20:25
    Permalink

    I wonder if this season would have been entirely different if it were not for a handful of chavs at Wembely last seas?

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 21:38
      Permalink

      @SE14: What has wembely got to do with our current plight?

      Like (0)
      Dislike (0)
      Reply
      • March 19, 2014 at 22:06
        Permalink

        @Eightieswall: I think the point SE14 is making was that we lost a major shirt sponsor as a result of the trouble at Wembley and this extra revenue could have helped us to avoid relegation. On the other hand it could simply have given Lomas and Holloway more money to throw away on useless rejects!!!

        Like (0)
        Dislike (0)
        Reply
        • March 19, 2014 at 23:46
          Permalink

          @denslions: We have spent/wasted more money this season than any other in our history and we rightly turned down a pay day loan companies money. I wasnt aware we lost the sponsors because of the handbags at wembley. Its a shame the ob didn't do there job that day instead of standing by and watching it.

          Like (0)
          Dislike (0)
          Reply
  • March 19, 2014 at 20:43
    Permalink

    Lurpak, cos ur fans deserve better

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 20:48
    Permalink

    Two years ago, yes TWO YEARS AGO, I wrote to the FOB ie: Peter Garston and suggested this to him so he could relay this in the board meetings he apparently attends.
    There are millions of eyes that see our stadium from the train tracks. I'm estimating that 70% of them have no idea that it's Millwall's stadium. That doesn't matter, as I pointed out to him. It's the advertising opportunity that is being wasted. I sent a detailed e-mail. Never had the courtesy of a reply.

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 21:01
      Permalink

      @NICKOLA: IMO the man takes his role purely for what it is. A non executive director who entertains his family and friends in the Millwall directors box. Oh and that's a fact and I have evidence of that.

      I wrote to him once and got a totally inadequate reply.

      The man does not interact with supporters in my opinion.

      Still his term is up for election in a couple of weeks time and I know for a fact that there will be two other candidates.

      Perhaps an online campaign for one of the other candidates would stand US the supporters in better stead?

      Like (0)
      Dislike (0)
      Reply
      • March 19, 2014 at 21:04
        Permalink

        @bonnie1272: Agreed. Get the word out and get someone else in. I never heard from him in any media outlet regarding Jackett, Lomas or Holloway. Time to say goodbye to the free seats and free ride.

        Like (0)
        Dislike (0)
        Reply
    • March 19, 2014 at 21:11
      Permalink

      @NICKOLA: Sorry Nic but simply going past a site on a train that has a brand on it does not constitute good advertising from a clients point of view. I work in advertising and a good investment in a clients eyes is a safe reliable partner/site that generates positive exposure and public opinion which in turn creates increased interest and investment in their brand. We do not in any way shape or form. The Current charity we don is a very positive step in the right direction for sure. But headlines such as a linesman was attacked at the (example) Coca Cola Den today has the polar opposite effect and renders our brand undesirable.

      Sorry but that's the state of play as it stands.

      Like (0)
      Dislike (0)
      Reply
      • March 19, 2014 at 21:29
        Permalink

        @JonnyBanks: Can't agree with that. Big retailers rent out advertising hoardings on streets, junctions, bus stops, train stations, airports etc. Heathrow isn't known as 'Tesco Heathrow' just because they may advertise on the approach to it and that's my point. An advertising board, seen by literally millions of people on an annual basis from train tracks in this example, is a golden opportunity that has gone begging. Who cares if it's Millwall's stadium. 70% of passengers wouldn't know that and I'm very sure that 100% of them could care less if it says 'Sainsburys' or 'Lidl'.
        I mean, - What do you do on the train? Look out of the window I'd imagine.

        Like (0)
        Dislike (0)
        Reply
        • March 19, 2014 at 21:38
          Permalink

          @NICKOLA: Dude you are a lovely man and I love your passion and posts, but you are basically saying that the side of the stadium that is on view would make great advertising space!!!! Yes it would BUT that is little more than renting a site such as a 48$ (sheet) poster site. Putting a name on a stadium for a sustained period of time is something entirely different and fraught with danger with a club as volcanic as we historically are.

          Like (0)
          Dislike (0)
          Reply
          • March 19, 2014 at 21:49
            Permalink

            @JonnyBanks: I'm not suggesting putting a name on the stadium, that's obviously is a no-go given our reputation. 'The Tesco Den' isn't going to happen and I'm educated enough to realise that Tesco aren't going to append their name to Millwall. What I'm suggesting is allowing our visible side to have an advertising hoarding visible to millions of people advertising whatever millions of people see twice a day.

            Like (0)
            Dislike (0)
          • March 19, 2014 at 21:59
            Permalink

            @JonnyBanks: Ok Nic mate, I can't see how that would benefit us but sod it eh it's pointless debating it when there are bigger fish to fry ie: relegation.

            Like (0)
            Dislike (0)
  • March 19, 2014 at 20:49
    Permalink

    Lyle's Golden Syrup stadium? A sticky situation and a dead lion with flies for a logo http://feelingmyage.co.uk/wp-content/uploads/2011/09/tateandlylesyrup.jpg

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 20:50
    Permalink

    is there a mortgage/financial company out there called 'in equity'

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 20:53
    Permalink

    Carlsberg den! Probably the best football team in the world! (We can have dreams)

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 21:02
    Permalink

    The fact that 54000 people a year go past that side of the den puts us in the driving seat when it comes to advertising so why change the name of the ground. Can't see the point.

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 21:07
      Permalink

      @block 28: To me, it wouldn't matter if the sign that would be visible from the train tracks said ' Tesco'. It's the advertising opportunity we're selling. Not the name of the stadium.

      Like (0)
      Dislike (0)
      Reply
      • March 19, 2014 at 21:23
        Permalink

        @NICKOLA: If big flat spaces constitutes prime advertising space then there are many 48$ poster sites to suffice. Advertising is not just about filling a space, it's about filling spaces where the brand has more chance of resonating with the desired audience (this is called planning).

        Slapping a poster on the side of a football stadium is redundant mate.

        A sponsor would have to consider every aspect of putting their name out there.

        Like (0)
        Dislike (0)
        Reply
      • March 19, 2014 at 21:43
        Permalink

        @>dpendet. Sorry missed a zero knew a saddo would notice

        Like (0)
        Dislike (0)
        Reply
        • March 19, 2014 at 21:56
          Permalink

          @block 28:

          I think most people would have noticed the innocent error ....only the very sad would have felt moved to comment...i think block 28 is an enemy infiltrator .....must be an anorak

          Like (0)
          Dislike (0)
          Reply
          • March 19, 2014 at 22:51
            Permalink

            @">tonytowneronthewing
            Go & write on your own wall west ham s***

            Like (0)
            Dislike (0)
  • March 19, 2014 at 22:10
    Permalink

    I see this "54 million people" thing being written a few times. It is 54 million commuters. A unit, not people. These are individuals counted more than once. 54,000,000/48 working weeks a year and divided again by 5 working days a week is 225,000 commuters a day. Divide this by 2 because a person goes to work, then comes back, it is about 112,500 people passing by a day. Same number more or less every day, week, and year. People, not commuters. Only 25% of those will have a window seat looking towards The (new)Den. Only a fraction of those will be looking up and out of the window at the right moment. A few thousand a day and a few 10s of thousands a year. Still, why not seems like a good idea.

    Like (0)
    Dislike (0)
    Reply
    • March 19, 2014 at 22:37
      Permalink

      @SE14: Take into account iPhones, pads etc etc and its close to naff all. There are so many sites showing the same stuff it is unreal, one more site will not make a dent. We Millwall as a club as a brand have dined out on the pretence that no one likes us, correct??? Well they don't and they won't anytime soon. We are the equivalent of Basques in Spain, New Yorkers in the USA, we have become a lone state AND I like that. Let's not whore ourselves out for chump change eh.

      Like (0)
      Dislike (0)
      Reply
      • March 20, 2014 at 08:57
        Permalink

        @JonnyBanks: Why don't you wait and see what the deal is before everyone slags it off. If a company wants to invest so be it, I will always call it The Den, as 99.99% of us will. Extra revenue, never a bad thing.

        Like (0)
        Dislike (0)
        Reply
        • March 20, 2014 at 18:00
          Permalink

          @beedoscores: If it happens and the sponsor is anything other than a second rate brand/company that offers nowhere near a seven figure deal I will gladly eat my words.

          Look at our shirt sponsors historically, no blue chip company has ever been near us, Beco and Captain Morgan about as good as I can remember off of the top of my head..... Why would this change for our stadium??? No if it did happen it would be a local business or at best an American company with JBs interests in mind.

          Like (0)
          Dislike (0)
          Reply
          • March 20, 2014 at 19:12
            Permalink

            @JonnyBanks: Very few blue-chip companies get involved in football club sponsorship at all, let alone with Millwall. Fans get carried away about famous brands whenever sponsorship deals are up for renewal, but the reality is a lot more prosaic.

            Clubs other than those with worldwide TV exposure (ie. Man Utd, Arsenal, Chelsea, Liverpool, Bayern, Real Madrid, etc.) have to work hard to get any kind of sponsorship revenues. The Football League even struggled to get a title sponsor for its three divisions last summer, and - so reports at the time suggested - got less money from the current contract than from its previous one. Only companies that have a pre-existing relationship with the club or town, or small firms that want to increase awareness, invest in plastering their logo over football clubs.

            Look at the top clubs in the Championship: Leicester have their owner's company on their shirts. Ditto QPR, Forest and Ipswich. Leeds have some small insurance firm that is owned by a fan. Brighton have American Express, but that's only because Amex have their European headquarters in the town. Same with Reading and Waitrose.

            There just isn't the kind of money in this that everyone seems to assume. Berylson might be able to pull some strings with his US contacts, but that didn't happen with the shirt sponsor. By all means, if we can get a big wad of notes from a decent company (ie. no payday loan sharks or dodgy betting sites), we can't afford to turn it down. But that seems unlikely to me, for the reasons given above.

            Like (0)
            Dislike (0)
          • March 20, 2014 at 19:26
            Permalink

            @JonnyBanks: Well said Stan. If there is a deal it will be a drop in the ocean for a club that runs at a loss as it is. Some more optimistic members here seem to think that a multi million sponsor could make a dent... They won't and it won't.

            Like (0)
            Dislike (0)
    • March 20, 2014 at 12:15
      Permalink

      @SE14: listen mate stop acting dopey, it's still gonna be viewed roughly 54million times whether it's by the same people or not, that's what advertising is about!!!

      Like (0)
      Dislike (0)
      Reply
      • March 20, 2014 at 18:51
        Permalink

        @dpendet: Advertising is not simply about seeing at all, it's about making people aware of something they want and eventually encouraging them to invest, otherwise companies would not spend millions on ad campaigns placing them in the relevant publications and tv channels for the products target market, they would just post their logos on signs here there and everywhere for maximum exposure. It would be pointless putting an ad for Nikes new football boots in The Economist for example.

        Like (0)
        Dislike (0)
        Reply
  • March 19, 2014 at 22:14
    Permalink

    Do we really want to give Holloway more money to spend on useless rejects who no other clubs want??? That's all he and Lomas seem to have done this season to add to the deadwood left by Jackett

    Like (0)
    Dislike (0)
    Reply
  • March 19, 2014 at 23:15
    Permalink

    I've been going for to many years and no matter what or who sponsor the ground it will always be known as The Den. We sold our soul when we moved across surrey canal road so take the money, invest it in decent players or the youth team and bring them through.

    Keep Roaring!!

    Like (0)
    Dislike (0)
    Reply
  • March 20, 2014 at 00:29
    Permalink

    Has it really taken us TWENTY ONE YEARS to realise this amazing marketing opportunity? If so then we are truly dead in the water!

    Like (0)
    Dislike (0)
    Reply
  • March 20, 2014 at 03:47
    Permalink

    21 years.... To consider it?? I emailed the club about 5 years ago about our branding and the way we run our merchandise also... We seemed to be the last Club year in year out to stock our new kits...

    More to the point i mentioned the view from the train and possible advertising.... Seems its too late as like someone said before that form of advertising is obsolete.... If we had used it when The New Den first opened they would of pulled big money back in the 90's for the advertising space alone..

    I honestly cant see anyone paying any significant money for it and certainly not willing to directly associate their brand will Millwall because of the risk.... But if someone does get the money...

    The Den is The Den in our eyes if it means financial power than so be it.... Maybe Brylson will use space for one of his own companies as a way of pumping cash into the club, like the Man City and Newcastle mob did with their stadium??? Cor anyone looking to invest in a football club must be mental haha

    Like (0)
    Dislike (0)
    Reply
    • March 20, 2014 at 07:10
      Permalink

      Have noticed he mentioned they are about to enter into a deal..so he dont give a monkies how we feel about it..THE REAL DEN as gone so its no shock there selling out again

      Like (0)
      Dislike (0)
      Reply
  • March 20, 2014 at 07:13
    Permalink

    What about lion nathan the beer brewing company!

    Like (0)
    Dislike (0)
    Reply
  • March 20, 2014 at 09:22
    Permalink

    A lick of paint wouldnt go a miss. It looks like a right pigs ear from the train. What about the Dulux den

    Like (0)
    Dislike (0)
    Reply
  • March 20, 2014 at 12:56
    Permalink

    Of course we should - we cant keep getting left behind what others are doing. Whether we like it or not, times have changed and money talks

    Like (0)
    Dislike (0)
    Reply
  • March 20, 2014 at 15:06
    Permalink

    Good effort everyone. I've had right laugh reading this.

    Like (0)
    Dislike (0)
    Reply
  • April 10, 2017 at 20:17
    Permalink

    Please let me know if you're looking for a author for your site. You have some really good articles and I feel I would be a good asset. If you ever want to take some of the load off, I'd love to write some articles for your blog in exchange for a link back to mine. Please send me an email if interested. Cheers!

    http://www.freewebsite-service.com/carlo88/my2Bwebsite.php?id=947520&snavn=No+More+Secrets+Regarding+Pest+Control+Courses.+The+Only+Real+Plan+To+Understand+Everything

    Like (0)
    Dislike (0)
    Reply
  • April 12, 2017 at 09:46
    Permalink

    You will find undoubtedly a good deal of details like that to take into consideration. Which is a great point to bring up. I offer you the thoughts above as general inspiration but clearly you'll find questions like the 1 you bring up where by far the most critical factor will likely be operating in honest good faith. I don?t know if most effective practices have emerged about factors like that, but I'm positive that your job is clearly identified as a fair game. Each boys and girls really feel the impact of just a moment’s pleasure, for the rest of their lives.

    http://wallinside.com/post-56351138-fact-for-basement-contractors.html

    Like (0)
    Dislike (0)
    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *