IAN Holloway wants Millwall to rally the support of the Den crowd with a high-tempo performance against Brighton on Saturday.
Holloway says the onus is firmly on his players to get Lions supporters back on side after a damaging 1-0 defeat to Barnsley last weekend.
And the Millwall boss believes only an energetic and committed display will do the trick.
"It's important that the team sets out in a fashion that gets the fans behind them," he said.
"We can't turn up an expect the fans to support us if we're not doing what we need to do. We have to play at a tempo that shows we care and that we mean it."
Holloway, who has hinted there could be several casualties from the line up that started at Oakwell, wants the Lions to play with more width.
"We have got to make more of our wide areas because we're not quite getting that right," he said. "We've been working at getting more crosses into the opposition's box.
"The enormity of last weekend has hit home because a win in that game would have put us in a much better position. We've got 14 games left and each one is a cup final.
"We have got work our socks off – work, work and more work. That's all I will accept. I'm glad we've got games left and I'll endeavour to sort things out.
"I watched Brighton lose to Hull on Monday. They try to pass it but they were out-passed a little bit. They've lost their last two games, why can't we make that three?"