IAN Holloway has taken Millwall's famous motto to heart by insisting he does not care if his players like him or not – so long as they follow his orders.
Holloway says his first task in charge of the Lions is to generate a bit of confidence in the dressing room – even if that involves some tough love.
The 50-year-old has taken two training sessions since his appointment on Tuesday – and striker Scott McDonald has revealed he is already popular with the players.
But Holloway said: "I don't know whether they like me or not – I don't care. I've changed on that front – they don't have to like me, they just have to do what I bloody well tell them.
"Once I get them into doing that, I think they'll enjoy what I'm telling them and what we'll be doing. If we can show our fans we care, they don't have to do much more than that.
"I do not think there is much wrong. Anybody can lose confidence, and what is confidence? Confidence is very, very simple – it's an anticipation of a positive outcome.
"When Jermaine Easter got sent off last weekend, they started to think negatively. When you haven't got a leader on the sidelines to drag you through situations like that, it's difficult.
"But excuses are gone, let's get on with it. I believe I will get them out of the way they are thinking and get them a bit more positive.
"I have watched the goals against and the goals for so far this season, and unfortunately the goals against took twice as long to watch as the goals for, and there lieth the problem.
"It takes a very short time to lose confidence but quite a while to build it up. I'm all about encouraging people and I'm sure they will get there – I've been delighted with them so far."