Millwall donate shirt sponsorship to Prostate Cancer UK

© Millwall FC
© Millwall FC

MILLWALL have donated their shirt sponsorship for the forthcoming season to charity Prostate Cancer UK.

The charity's logo will appear on the Lions' new home and away strips, pictured above, free of charge for the 2013-14 campaign.

Prostate Cancer UK, who are also one year into a three-year agreement with the Football League, is the nation's leading charity in the fight against male cancer.



Chief executive Andy Ambler said: "We saw this as an opportunity to work even more closely with Prostate Cancer UK. As a club, we feel it's the right thing to do.

"We're looking to raise £100,000 for the charity and the Millwall Community Trust – whatever we raise, we will split 50-50. So as well as promoting an awareness programme that will hopefully save lives, we can use this as a tool to help the Trust.

"We could have gone out there and partnered with a commercial entity, but a lot of clubs are out there looking for new sponsors and it's tough.



"This won't affect anything we do as a club financially in terms of our budgets – the board and chairman are committed to running the club in the same way. This is a chance to do something good.

"Those of us who know the club know what we're really about. We had a difficult end to the season on and off the field last year, for many reasons, but we all know we've worked tirelessly in our community. This is just a progression from that. The outside doesn't see that but we are a family club.

"If we save lives, then it will all be worthwhile – in fact, it will mean more than any commercial deal we could have done. Trevor Keyse, one of our directors, has suffered, been treated for and thankfully come through prostate cancer over the past two or three years, so this is quite dear to us."

Millwall legend Neil Harris, who this week returned to the club in a coaching capacity, was diagnosed with testicular cancer in 2001 but, after an operation and further treatment, was given the all-clear.

He said: "I'm really proud of the club for taking this on. It's something they have worked tirelessly on behind the scenes since I was diagnosed.

"I think the bigger picture is that it will touch everybody – the male fans that come and their families. The important thing is the awareness that it brings and the fundraising that stems from that.

"The good work that Millwall have been doing over the years goes under the radar a little bit, but this is something on a much bigger scale."

Manager Steve Lomas added: "If you've got a symptom, don't let it sit for a while – go and see your doctor.

"A lot of families have been touched by cancer so this is a great, great cause and all credit to the board for doing this.

"I think it's a great message that Millwall are sending out. It's too easy to look at the negatives and sling mud at the club, but this is a very positive message."

In joining forces with the Lions, Mark Bishop, Prostate Cancer UK's director of fundraising, hopes the charity will reach a wider audience.

"We see this is a massive opportunity," he said. "When Millwall came to us and asked us to be their partner for next season, we jumped at the chance. We see football as a way of reaching men week in, week out.

"One man dies of prostate cancer every hour, which is 10,000 a year. The tragic reality is that many men don't know enough about prostate cancer. Sponsoring Millwall will allow us to reach many men in the South London community and hopefully across the country.

"It will put prostate cancer on the map. Hopefully we will save lives."

Alex Aldridge

(@accordingtoaldo)

76 thoughts on “Millwall donate shirt sponsorship to Prostate Cancer UK

  • June 26, 2013 at 12:02
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    well done Millwall, AA and the board

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  • June 26, 2013 at 12:17
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    Happy with this one as it changed the profile if the club a little.
    Well done wall a good step in the right direction. ; )

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  • June 26, 2013 at 12:19
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    First the work with lewisham hospital and now this, Millwall football club really are the pride of London. Finally macron create a kit that I would wear.

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    • June 26, 2013 at 18:46
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      @manclion: nothing against the sponsorship but I can't say I like the kit design at all. Hopefully it will grow on me.

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  • June 26, 2013 at 12:20
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    I think only Millwall would do that. Well done!
    Puts the other clubs to shame. There's enough money at the top levels to be able to do that.
    Quite like the new kit too. Wonder how many we've got hanging up waiting for the new players names to be added. Hmmmmmmm

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  • June 26, 2013 at 12:23
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    Good to see the hard work being shown.

    The new kit is nice, but not sure about the application of the sponsor logo. Looks like you can see the stripes underneath it. Would prefer the logo to be integrated in the kit so the stripes are stopped before the sponsor and then started again afterwards.

    Much nicer than last years kits though.

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  • June 26, 2013 at 12:38
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    Fantastic news & well done to all concerned at the club. I dare say the cynical press will say it's our way of gaining brownie points after last season's bad press but I say stuff them & look at Bomber & director, Trevor Keyse, then see why the club has opted for this magnificent offer & gesture. I'm very proud to be a 'wall fan.

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    • June 26, 2013 at 12:42
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      @Bolland: last minute dot com comes to mind here!! remember last season the kids kit had decathlon sponsor done the same way, i had to get it replaced twice!
      think they are rushing it through as they need to start selling them

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  • June 26, 2013 at 12:44
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    What a fantastic gesture, well done Millwall.
    COYL

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  • June 26, 2013 at 12:47
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    Hats off to Millwall Football Club.

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  • June 26, 2013 at 12:54
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    Very Proud....Well done boys. Taking the quick quid offer to one side i'm sure there was ethical offers on the table that you choose not to take in place of this gesture.

    Lets see if this reaches the national sports media like Sky & BBC.....already in The Independant online.

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    • June 26, 2013 at 13:03
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      @Windy: Windy noth on the BBC sport and jus a very small one line on Sky sports but what did you expect good press nah.

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      • June 26, 2013 at 13:07
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        @Barnlion: good write up on Sky sports website

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  • June 26, 2013 at 13:05
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    In the dog eat dog world of football amid all the corporate greed its great to see a little club like us showing an example of what can be done and what a community minded club is all about.
    Proud of you MFC, well done.

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  • June 26, 2013 at 13:05
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    This is such a good call Millwall FC and marketing at its best. The sponsors didn’t want to come to us because of one reason or another so we’ve turned it around and done something quite unique and as Nickola said ‘’puts the other clubs to shame’’. Plus, I actually like this shirt which reminds me of the ’93-94’ Captain Morgan kit.

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  • June 26, 2013 at 13:09
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    Briiliant! Well done Millwall a smashing gesture that will put others to shame. Likewise"Save Lewisham Hospital Campaign."It was great to see a a big photo of the team wearing their t shirtsbeing flashed on a big screen behind the TUC meeting in Westminster last Saturday. A real and the best community club.

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    • June 26, 2013 at 14:04
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      @Peckhamlad: PS..Great shirts by the way now we want a great team!

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  • June 26, 2013 at 13:16
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    Well done Millwall Football Club! It's not about how we are perceived by others, it's about what we do in our own way, the right way.

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  • June 26, 2013 at 13:20
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    When you put this announcement against the clubs decision to decline sponsorship from a money lending racket this really is inspirational stuff from Millwall and an example to other so called bigger and more wealthy clubs. Well done to JB, AA and all those involved.

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  • June 26, 2013 at 13:22
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    If there is one thing positive that came out of Wembley (apart from the fact that a number of those arrested will never see a Millwall match again without facing arrest or eviction) it is possibly this.

    We would have had a different sponser, bringing in more money, if a few idiots hadn't embarrassed us at Wembley but if this raises awareness and saves just one life in the process it would have all been worth it.

    Well done Millwall.

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    • June 26, 2013 at 14:13
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      @SE16 Wall: I salute your low flying ability in using something like this to twist the knife into people about whom you know nothing. Well done Harriet.

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      • June 26, 2013 at 14:16
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        @Old_Les:

        And just like magic...

        You defend the criminals, I'll defend the club and the majority of fans.

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        • June 26, 2013 at 15:29
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          @SE16 Wall: Yet more rubbish Harriet. For all to see you've called HOF and MO (subscribed to by several thousand supporters generally ST or Members) a "cess pit" in your relentless campaign to s*** off anything that doesn't fit it with your touchy feely self. Those you condemn as criminals - answer me this - do you know them all? were you in the immediate area of where it all happened? Do you know what was said? Do you know what was the cause? Do you know anything in fact aside from your usual knee jerk reaction to conform with what the papers say. I wonder if you're the Sun reporter (won't insult the word journalist) who went round sniffing toilet seats at the Den

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          • June 26, 2013 at 16:04
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            @Old_Les:

            You lost, we won...

            diddums.

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      • June 26, 2013 at 14:51
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        @Old_Les: For once i agree with you on this one les, theres no need to keep bringing wembley up, truth of the matter is we had the money offered to us on a plate with quick quid and we made the better choice and set an example to the whole of english football

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        • June 26, 2013 at 15:26
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          @banksy:

          There is, sadly, every reason to mention Wembley for a while yet even though I sincerely wish that wasn't the case.

          As admirable as today's announcement is it is beyond doubt that the events at Wembley forced us into this decision. We are also facing the dinosaurs, like Old Les, who though they have become the minority, still refuse to acknowledge the criminality of those fighting at Wembley and, in a bizzarre manner of which anyone brought up rather than dragged up, refuse to condem the actions of the mindless to the extent of even laying the blame at the feet of the Police.

          Old Les has never made it secret that he feels The Den should be a place where anyone should be able to do and say what they want regardless of how it affects the club's reputation or the pleausure of attending a football match most people seek, unti he and his kind are erradicated the fight to defeat them must go on. They've already lost the war, they know that themselves, but they stubborn like an army fighting for the sake of it despite the inevitablity of their defeat, but they will be eradicated. They know, we know it.

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          • June 26, 2013 at 15:31
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            @SE16 Wall: I now realise who you are and consequently the utter fool you are - not to mention liar and inventor of information with zero evidence to support it. The sooner the club is rid of people like you the better - rather than the other way around.

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          • June 26, 2013 at 17:10
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            @SE16 Wall: you know what 16 as obvious as it may appear why the need to open a can of worms and down grade the good gesture of the club?
            Whether your right or wrong you
            SHOULD have left it with a "well done".

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          • June 26, 2013 at 18:52
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            @SE16 Wall: oh noooo - here we go again!!

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    • June 26, 2013 at 23:50
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      @SE16 Wall:

      So, you know for a fact that everyone caught up in the trouble during the play offs was guilty..perhaps some were merely defending themselves against the idiots (yes, obviously some were) 'self defence' doesnt make someone a criminal does it?
      What would you do if someone stuck one on you? you might be grateful for one of those nasty common working class types to step in and protect you?
      Dont get me wrong, im not condoning the clowns who started it, and I dont condone the idiots who throw bottles and coins at opposing players or officials I got no time for that and Ive never had a row at a football match in my life but I think you would prefer a club where supporters just clapped vigorous manner and waved their hats over their heads shouting 'hurrah hurrah'
      Dont believe everything you read in the papers about Millwall supporters and dont tar everyone with the same brush either.

      Oh and very well done Millwall, fantastic gesture I hope we can sustain this for future seasons too. Re the kits, personally I think its horrible, but its only a football kit at the end of the day, its who is playing in it what really matters.

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  • June 26, 2013 at 14:16
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    Great charity, great new shirt, great club !

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  • June 26, 2013 at 14:17
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    Great charity, great new shirt, great club

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  • June 26, 2013 at 14:18
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    Ha ha, so good, I sent it twice 😉

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  • June 26, 2013 at 14:49
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    Well done Millwall lets hope this makes every newspaper and every news programme. COYL

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  • June 26, 2013 at 15:52
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    Great decision, proud to be a Lions fan again!

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  • June 26, 2013 at 16:00
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    Nice gesture by the club and great PR. It's not as as if wealthy sponsors are queueing up to back us, so this works all round.

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  • June 26, 2013 at 16:03
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    My 19 year old son was diagnosed and treated for testicular cancer just 2 months ago. This announcement makes me so proud of MY club. COYL...

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    • June 26, 2013 at 16:24
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      @Block 8: Really sorry to hear that Block 8. I'm sure I speak for all in wishing him a speedy recovery.

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      • June 26, 2013 at 17:15
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        Thank you very much , kind words. He's doing well , cancer removed. just needs bloods every other month for a year to monitor with a CT scan around Xmas. So far , so good.
        Thanks again , best wishes to you.

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      • June 26, 2013 at 21:41
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        @REAL Supporter: our best wishes mate, hope your boy makes a strong and speedy recovery.

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        • June 27, 2013 at 19:32
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          @glyngo:
          thanks a lot , much appreciated

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    • June 26, 2013 at 23:56
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      @Block 8:

      All the very best to your boy mate, Im sure everything will be fine.

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      • June 27, 2013 at 19:33
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        @Fingers:
        fingers crossed. We're winning so far , caught very early. just monitoring now on a regular basis

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  • June 26, 2013 at 16:50
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    Agree with the opinions, the club has done a good bit of PR today a fantastic cause which they should be lauded for..

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  • June 26, 2013 at 16:54
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    Fantastic gesture well done millwall I have gone from complete disgust at the point of quick c*** coming in with money to the pride of this announcement. Great P.R

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  • June 26, 2013 at 18:04
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    Anyone know when the new kits likely to be on sale?

    Fantastic gesture by the club hats off to JB and even AA here - well done 'Wall!!!

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  • June 26, 2013 at 18:41
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    Well done millwall great gesture ,
    Good feel about the den , can't wait. Now
    For the new season and all our new signings
    Coyl.

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  • June 26, 2013 at 19:25
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    Not overly keen on the actual shirt, but as a sufferer of Prostate Cancer myself and a lifelong Millwall supporter, man and boy, Iam doubly proud of this and the club, thankyou Millwall...thanks a million.

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  • June 26, 2013 at 19:29
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    Brilliant. Never thought I'd say this but AA, you're a diamond!

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    • June 26, 2013 at 19:34
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      Plus the @NO1LIKESUS: plus the boy is now on the board so hopefully it should start to swing better for us !

      Everything is starting to come together let's hope some signings keep the momentum going

      COYL

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  • June 26, 2013 at 20:35
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    Nice design and I hope as many people as possible buy it to help raise both awareness and much needed revenue. I also hope that is just a rushed prototype in the picture as the way the sponsor has been stuck on the front makes it look cheap

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  • June 26, 2013 at 20:52
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    I know it's not cool to admit this, but I'm a Millwall newbie, having lived in New Cross for a few years now. I've always supported another (formerly local) team, but believing you should support your local club, I've been going to Millwall recently. This, and the other stuff the club gets involved with locally, is very impressive. Millwall do south-east London proud, even if it risks defying authority (isn't that the Millwall way?) because it's too political. I'm not saying Millwall have gone all St.Pauli, but showing bottle for the right causes has to be admired.

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    • June 26, 2013 at 21:07
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      @19jonny80: I admire your honesty. Out of interest who did you previously support previously?

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    • June 26, 2013 at 21:42
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      @19jonny80: welcome to the club mate, are you from Hamburg fella?

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    • June 26, 2013 at 22:57
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      @19jonny80: Me too. I used to watch a lot of non league football round my way (Windsor) until it got so crap and expensive i decided to nail my colours to the professional games mast. The shirts around our way seem to change depending on who's top of the Premier league, so in 2010 i decided to come to a game at the Den. ( Millwall 5 Stockport 0 ). Fell in love with whole package. Roll on Robbo,s testimonial and the new season. COYL

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  • June 26, 2013 at 20:58
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    It seems that SL is making a concerted effort to involve Liam Trotter and give him more responsibility. When he took over he mentioned a few of the players he considered senior, and Trotter was one of them. That leads me to believe that SL rates him and thinks he can get the best from him. Also would LT be keen to get involved if he was looking to leave??? Dunno

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    • June 26, 2013 at 21:39
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      Good point. Trotter certainly looks very happy in the new kit photo. If he can become the player we all know him capable of being through new management he'll save us a lot of money. In fact, reading between the lines I have an inking that Lomas is going to use Trotter in a much more attacking role. I think it's interesting that in today's News shopper Lomas is being quoted as that all players currently at Millwall will start with a clean slate as far as he's concerned. On that basis, I now think it likely that the deadwood that we all perceive to still be there, will in fact still be there come August. What I'm looking for personally, is the fruition of the promises made that we need 4-5 new players in attacking or attacking support positions. Once they're in place it will give us all time to have a good look at it and form opinions. Can't wait.
      n@JonnyBanks:

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      • June 26, 2013 at 21:51
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        @NICKOLA: I think a lot of the dead wood will be whittled out tbh. A friend of mine that is a Spurs fan and has quite a few avenues of information within the game text me out of the blue to say that SL has an excellent reputation within the game as a coach and that he takes no s*** whatsoever from his players. If this is the case I can not see the dead wood surviving after an evaluation.

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      • June 27, 2013 at 08:40
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        @NICKOLA: And of course Trotts is doibg very well in those Lucozade ads despite the crap American accent. All that glucose should bump his energy levels up...lol

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  • June 26, 2013 at 21:32
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    New shirts look OK. I may be old fashioned, but why not just plain blue shirts/white shorts for home and white shirts/blue shorts for away?
    I like the 'sponsorship' - far better than advertising loan sharks or bookies.

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  • June 26, 2013 at 21:37
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    Nice touch with the charity thing but that kit is poor. Looks like a baseball kit with those pinstripes! Why don't we just copy arsenals previous kit in our colours because arsenal consistently have the best kit each season.

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    • June 26, 2013 at 21:44
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      @benzo: really like the new kit, looks very smart. Bit of work needed to make sure the sponsor logo doesn't look off-white but probably a pre production sample in the pictures.

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    • June 26, 2013 at 21:47
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      The kit is a replica (close enough) from 20 years ago which is when we left the old Den and has therefore been designed to celebrate that era. Millwall requested that their first game of this season be at home on to celebrate the 20th anniversary.
      I've seen worse Millwall kits. Under George Graham we had a blue and white version of the classic Arsenal kit which wasa bit naff.
      The new sponsors patch on the front is a bit iffy but hopefully it was just ironed on quickly for the photo shoot today and the genuine merchandise won't have visible white lines showing through !!
      @benzo:

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      • June 26, 2013 at 22:15
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        @NICKOLA: The best for me was the Mick McCarthy fairview homes shirt. Malcolm Allen, Andy May, Alex Rae, Colin Cooper etc etc. great football, great kit.

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        • June 26, 2013 at 23:40
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          @JonnyBanks: Ted, Cas, Hurlock, in the home Lewisham kit is the one !

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  • June 26, 2013 at 21:51
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    New kit looks like one from the 1890s. No sponsors in those days, nor much of anything else the world of football has today.
    See http://www.historicalkits.co.uk/Millwall/Millwall.htm

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    • June 26, 2013 at 22:12
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      @SE14 Exile: If its the home kit you refer to then the 1890s kit is blue stripes on white. The 1980 Docklands era kit is closer. Regardless of those kits it has been announced that this is a 20th anniversary shirt to mirror the 1993 shirt.

      It would be passable without the dated plunging v neck.

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      • June 26, 2013 at 22:20
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        At least at the momemt we can actually see the new kit. Most players wear scarves, gloves and just about anything else nowadays. I'm just waiting for someone to wear a coat. I remember Weller playing in a pair of stockings once. I kid you not.

        @JonnyBanks:

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        • June 27, 2013 at 07:36
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          @NICKOLA: Was that for us or when he moved to Leicester?

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  • June 26, 2013 at 23:08
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    Like the kit, like the sentiment, looking forward to a higher profile and more success next season. COYL!

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  • June 27, 2013 at 19:07
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    Proud to be wall

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  • June 28, 2013 at 02:58
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    Very decent move by Millwall, good PR for a club with a bad reputation
    In this day and age when money is tight and when football clubs are seen as being run by people who are purely motivated by earning the highest amount, to forgo having an income from shirt sponsorship is a big thing.http://www.footballtshirtuk.com/

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