CHAIRMAN John Berylson has called on Millwall fans to give boss Kenny Jackett their full backing in the final three games of the season.
Defeat to Blackburn Rovers on Tuesday left the Lions still needing a win to seal their Championship status and the frustration of the crowd at The Den was evident after another home reverse.
Jackett's tactical decisions have subsequently been criticised by some supporters, whilst striker Rob Hulse was jeered as he was being substituted in the second half as the atmosphere turned sour.
But Berylson has urged the fans to stick with the team – and reiterated his disappointment at recent attendances after less than 9,000 turned out for the Rovers clash.
Berylson told NewsAtDen: "Kenny, the team and the club need their support. Everybody needs the fans' support. Who are we playing for? We're playing for them.
"I'd hate for Kenny to get so dispirited that he walks out if he thinks the fans are on his back. People don't realise he's a very sensitive person.
"He takes things very personally. He looks out on Tuesday and he sees a sparse crowd when there is nothing else going on in London that evening.
"When he really needed a big crowd, he didn't get one and we were all disappointed by that. In the past the fans have won games for him.
"He knows just how important they are. There were ticket discounts available for that game as well so that is very frustrating.
"This team has played Saturday-Tuesday for four or five consecutive weeks. Nobody else has done that. We're doing the best we can.
"These guys are dying – and we have five or six key players absent. The players that are fit are giving everything they have got. We need the fans' support."
The major talking point after Tuesday's loss was referee Gavin Ward's decision to award Blackburn a penalty after Grant Hanley's dive in the area, which resulted in Jordan Rhodes' winner.
And Berylson believes officials could learn a lot from their counterparts in American sports. He said: "The call was so close that, had I been a referee, I would have asked my linesman.
"We've had the benefit of the doubt in the past and a few decisions have gone our way that should not have, but referees should be dedicated to getting it right.
"If there is any question of getting a decision right or wrong, he should be getting help. There is no excuse for not consulting with the other officials.
"You can listen to them, disagree with them and still make your call, but I'd be so concerned about being embarrassed after a bad decision that I'd ask for help.
"It is such a fast game so the chances of him getting everything right 100 per cent of the time are nil. That being the case, I would always reach out.
"In American sports, the referees talk to each other. Sometimes they go over to the bench to talk to the extra official to see if they saw something differently.
"They just want to get it right because they are concerned about being seen as inferior – and in the States we sack bad refs regularly.
"There is a culture of doing everything possible to get it right. If it appears that you did your best to make the call, managers don't ted to criticise you.
"It's a matter of trying and the linesman was waiting to be asked. I just wish I felt referees here were determined to get it right and I don't."