MILLWALL will turn their attention to Reading striker Simon Church after their bid to sign Chris Wood fell through, NewsAtDen can reveal.
The Lions registered their interest in the Wales international over three weeks ago and boss Kenny Jackett is planning to open formal talks with the Royals in the coming days.
Church, who is currently on loan at Huddersfield Town, is set to be sold by the Premier League side for around £400,000 in January and Jackett has already asked to be kept informed of developments.
Millwall are in the market for a new striker after learning that Wood has turned down a move to The Den in favour of an offer from Leicester City.
Church has been on Jackett's radar for several years and is similar in size and style to Wood, whose move to the King Power Stadium is set to be finalised pending a medical on Thursday.
Reading have decided to cash in on Church as he enters the final six months of his contract at the Madjeski Stadium – which he has refused to extend, despite the wishes of boss Brian McDermott.
Speaking last month, Church admitted: "I can't focus too much on my contract situation and what's going to happen when I go back to Reading. I've got to focus on what I can do on the pitch.
"Some people might be happy being part of squads – and at times you are going to have to do that. But I've done that for the last three years and it is time for me to play football now.
"As a striker, scoring goals is the best feeling ever and when you don't get the chance to do that you feel like you are training for the sake of training."
Church, whose two-month loan with the Terriers comes to an end on December 31, has previously had loans at Crewe, Yeovil Town and Leyton Orient – scoring 28 goals in 92 league appearances.