MILLWALL have announced a ticketing loyalty scheme set to launch from the start of the 2016-17 League One campaign.
The new points-based system has been initiated to reward supporters who regularly attend games both home and away.
There will be 230 points automatically awarded to 2016-17 season-ticket holders, while 10 points will be automatically awarded to any fans wishing to buy one ticket per home or away game – league and cup – throughout the campaign.
All Lions supporters on the club's ticketing database have joined the scheme and anyone wishing to purchase a ticket for a game must do so under their individual client ID to gain points.
The loyalty scheme will guarantee priority for matches where demand exceeds supply.
Games likely to fall under that category include local derbies with Charlton, Gillingham and AFC Wimbledon.
All allocations of points will be wiped at the end of the season.
To find out more about the ticket loyalty scheme, visit the official website's FAQ page here.