Millwall looking at priority scheme for away tickets

MILLWALL CHIEF executive Andy Ambler feels the club need to prioritise those fans who travel up and down the country to secure tickets to some of the more high-profile away games next season.

The Lions will be coming up against AFC Wimbledon, Charlton Athletic and Gillingham next season, with tickets guaranteed to be at a premium for the in-demand fixtures.

Tickets to Priestfield for Millwall’s final regular season match against the Gills sold out within hours of going on sale, with many fans who had attended the majority of Lions games on the road missing out.

And Ambler feels those fans who attended Fleetwood, Wigan and Blackpool on Tuesday nights and missed out on tickets to the most local game of last season, should be rewarded with some form of priority for their continued support.

“We are looking at a loyalty scheme, ” Ambler said. “I think it’s about time we looked at whether we can bring a successful scheme to our away tickets.

“The ones who travelled up and down the country and do the miles, now need an extra level of priority in a certain way.

“That is what we will look at, a priority system for those who commit to going to most [away] games.”

For the last two season’s, Millwall have had an away season ticket option that guarantees tickets to away fixtures throughout the campaign.

But Ambler will be liaising with the relevant personnel to discuss any change in the away ticketing is handled.

“There is an away season ticket for fans,” Ambler explained. “Some may not know that but you can guarantee an away ticket by opting for the that service, and it is open to season ticket holders.

“But there is a system in place, we only had between 20 and 30 join that last year.

“What we will do is use this time in June to look at things carefully and how we can bring that in, and that is what we will be doing.

“I would hope [it will be in for the new season], let’s see.

“I need to speak to Pru Buckley, who has done a brilliant job as head of ticking this year.

“The Wembley tickets were handled really well, everyone got their tickets and no one had to queue up in the old style way.

“She has handled it really well, I will speak to her and Alan Williams to see what the system is able to do, and we will take that forward.”

Jay Taylor

(@jay_taylor18)