Millwall ticket sales and membership rise down to Harris

© Millwall FC
© Millwall FC

MILLWALL commercial director Alan Williams believes fans’ faith in Neill Harris is helping to drive season ticket sales.

Despite the club’s relegation to Sky Bet League One, numbers are up compared to this time last year.

Williams also reported healthy membership sales as anticipation continues to grow ahead of the release of the provisional fixture schedule for the coming season next week.

“We had hoped to match last season but we’re around 25 percent up on last year,” Williams said.

“I think the mood among the fans is one of excitement and they’re looking forward to it. They’ve got a manager that they want and they’re quite enthusiastic about next season. That’s reflected in the sales.

“Memberships went on sale last week and they’re flying as well.

“We thought one might counter the other but it’s looking quite good at the moment.”

“We’re always looking for new revenue streams. The more money we can make for the club the more money there is for Neil to spend on players.

“We have to be open to anything that can generate revenue as long as it’s not to the detriment of the football club.

“It makes it harder going down to League One because, commercially, people don’t consider there are as many eyeballs on League One as there are on the Championship.”

“To be fair we won’t be as far away this year from where we were last year. A lot of the arrangements we have have been renewed or are rolling anyway.

“We haven’t seen too much negativity in the eyes of commercial sponsors anyway.”

John Kelly

(@jkelly1882)

31 thoughts on “Millwall ticket sales and membership rise down to Harris

  • June 11, 2015 at 11:44
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    dose that mean we can get a new telly

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    • June 11, 2015 at 16:15
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      Wonderful spin by the club.

      No mention of actual figures only that by comparison with this time last year we have sold more.

      That doesn't mean that we're on course to sell more season tickets than last season and the cynic in me suspects that they're starting to worry about how many people will purchase a season ticket for 3rd tier football at full, non early-bird, prices and are trying to stir up a bit of excitement and hype about next season to sell more.
      For all anyone knows we could still be 50% shy of last season's overall season ticket sales which we will struggle to make up and which will leave us in a financial mess.

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  • June 11, 2015 at 11:50
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    how many season tickets have been sold?

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  • June 11, 2015 at 11:52
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    Great News for Millwall... get that money in, if we have 10,000 season ticket holders and another 10,000 members then you are looking at £3mill.... now that's the sort of revenue which could see us be a force in this division let alone ticket sales, food sales and merchandise... just need more advertising around the ground too!

    On a side note... Alex Aldridge is now working for Millwall in their Player Recruitment Department....

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    • June 11, 2015 at 12:46
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      @Bradders: How did you find out about Aldo? Sounds like a great role for him.

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      • June 11, 2015 at 13:51
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        @ant_millwall: I'm connected with him on LinkedIn, to be fair to the guy he seems very good with people, knew what questions to ask players and managers to get a story.

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  • June 11, 2015 at 12:03
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    Why does the headline "... rise down to Harris" confuse me?

    I'm sure he knew what he meant when he wrote it ....

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  • June 11, 2015 at 12:03
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    If we can get attendances up on last year that would be fantastic. And send a clear loud roaring message to the board. Make us happy give us are wall back and the den will grow. And we will back our manager/team/chairman. It's our one chance to back change I hope the den rocks next season and our players will respond to the 12th Man the fans

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  • June 11, 2015 at 12:49
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    I'd get old Percy Dalton back to sell some of his 3rd division peanuts, every little helps

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    • June 11, 2015 at 13:02
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      @savaloy: ha ha ha, and walking over crunching peanut shells on the way out !!

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    • June 11, 2015 at 17:01
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      @savaloy: hand grenade in every pack ! That bloke was great when i was a kid

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      • June 11, 2015 at 18:57
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        @thecolumbusblock: Good to hear I ain't the only nostalgic old git left alive! Happy days I recall, but that could be my rose tinted specs.

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      • June 11, 2015 at 18:59
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        @thecolumbusblock: Good to hear I ain't the only nostalgic old timer left alive! Happy days I recall, but that could be my rose tinted specs.

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    • June 11, 2015 at 23:39
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      @savaloy: I see him get chucked out once.he walked round to Ildefonso Rd entrance n walked straight back in again.lovely nuts

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    • June 12, 2015 at 11:40
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      @savaloy: and those tickets you could if you had the ticket with the minute a goal was printed on it you were in the money :) can't remember what they were called.

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  • June 11, 2015 at 13:12
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    Im not surprised in the slightest. I'd much rather a Millwall team with a manager the fans can relate to, giving it a good go in League one and actually winning games, than still be in the Championship losing week in week out due with a numpty of a manager. I havent looked forward to a season so much since our first in the Championship. ST sales sales im not the only one either - UP THE WALL!

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    • June 11, 2015 at 15:03
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      @billy88: 100% in agreement with you,lets look forward to next season good to see us back in Royal blue that's just my opinion COYL

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  • June 11, 2015 at 13:58
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    Bring back the old underground tube advertisement poster campaign we had going on years back see if we can a few more numbers to the gates. Surprised the club don't find a way to also cash in on its close proximity to the Shard, London Bridge Station which is going to be a serious major interchange once with increased foot traffic of commuters once work has finished, the iconic Tower Bridge and the Docklands, international financial centre and again close proximity to the clubs roots/birthplace. Bring it all together into advertising so to increase the headcount and gate revenue and add more to Managers warchest for player spends.

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    • June 11, 2015 at 17:04
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      @Bexley_Lion: that might work when we leave behind our reputation, i reckon that'll take about 100 years .

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    • June 12, 2015 at 03:27
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      @Bexley_Lion: Very true I was saying this the other day... We are he closest football club to all of that... If anyone should be London FC it's Millwall... We should capitalise on the area and create business partnerships with the big city firms... Imagine if we was premier league with decent exec boxes we would be a huge success at our location. I can't believe an billionaire investor has not spotted this? But I guess in most industries you need to be "in the circle" and we never have been.

      Saying all that though, would we really enjoy Millwall as much if we became infested with glory hunters and Sally's who no nothing about our club?

      Makes a good debate haha

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  • June 11, 2015 at 18:14
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    @ BEXLEY LION: that all sounds very good but, people know we are here, and they know what we are, you know the saying " you can't polish a turd"

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  • June 11, 2015 at 18:16
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    Worse than being in N Korea with all this propaganda do you really believe all this - sorry no.
    We are in debt, Forde possibly on championship wages and long contract, Jimmi ain't signed, no new goalie, LB or goal scorer and anybody who thinks we are promotion candidates must be in cuckoo land - fact. Still we have the seasoned youngsters who are going to take the league by storm - yep and Dennis Wise never got booked. Oh for a Wisey now - is AA back from Portugal yet - perhaps he may have just helped organised the friendly against the powerful Portuguese side - yep really excited about that one
    First round of league cup and Johnstone paint trophy draws soon - can't wait. We will never see the championship again Fact. Still the kit looks nice lets hope how kit man has sussed it all out and Wall play in the right colours at the right time. In Livers we trust. Talk about miss management over he last two years - one cannot imagine how much money has been wasted on the two managers and all the journeymen turning up at the Den - yep great days gone - WOW................excited no way.

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  • June 11, 2015 at 23:25
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    @MEKONGRIVER: why do you insist on giving us your opinion and ending it with the word "fact". It is not fact at all, it's just your opinion . As I told you before a fact is something that has actually happenend.

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  • June 12, 2015 at 07:47
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    Bradford are on course to sell 17,500 season tickets in a bid to fill the ground rather than assure low sales will reach a predefined target by over charging in the third tier. Perhaps it's not the best business model but it's better for the fans and the match day experience imo.

    If we could drop prices and sell 10,000+ the atmosphere would be amazing, the team would/should respond and success would be closer.

    £500+ at any level is a lot, crazy in the second last tier, stop being greedy and take a chance Millwall. It could pay off.

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