New TV deal would benefit Millwall in the Championship

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THE Premier League's eye-watering TV deal could be worth over £1million-a-year to Millwall if they remain a Championship club.

The broadcasting rights for games in the top flight have been sold for an astonishing £5.1billion but some of that money will trickle down to the Football League.

And the Lions would get a bigger slice of the pie in the Championship when the deal comes into effect in 2016-17 – around 18 months from now.

The money-spinning Premier League deal would also increase the value of the club, according to chief executive Andy Ambler.

“There’s no doubt that this deal has some advantages to it and the amount of money that comes down will increase,” Ambler told the News.

“That could mean Championship clubs get an additional £1m – at least –  so the prize is bigger.

“The chairman has no interest in selling the club but Millwall would also become more valuable in the Championship as a result of this.”

With Ian Holloway’s side currently battling relegation, Ambler says it is more important than ever before that Millwall beat the drop.

“We need to stay in this division because we want to challenge for the Premier League in the future and the new money makes that prospect more exciting,” he added.

“The downside is that parachute payments will get bigger so our competitors will have more to spend and the division will be even more competitive.

“The incentive has grown but that will also make it harder.”

To sharpen their competitive edge, the Lions will revamp their recruitment set-up ahead of the summer transfer window.

This week, Brentford announced they will use mathematical modelling to identify new signings.

“We have to be spot-on with our recruitment and ensure we don’t make any mistakes,” Ambler added.

“There are different models to follow and different ways of building a successful team, and we have to be aware of those.

“Brentford are a good example because their owner is putting in place a new strategy which is all about recruitment. Clubs are moving away from tradition.

“We are looking at our recruitment behind the scenes – the way we recruit players and the different methods and approaches used by other clubs.”

Alex Aldridge

(@accordingtoaldo)

36 thoughts on “New TV deal would benefit Millwall in the Championship

  • February 19, 2015 at 12:53
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    AA dream on about the premiership lets beat the big drop this year only if we go down it,s nearly impossible to bounce straight back up without major investment just as Bristol City are doing

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  • February 19, 2015 at 12:57
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    Don't get too excited, that announcement will be the kiss of death for us because unless some major miracle happens we will not be getting any of that money. This is Millwall after all, good things don't happen to us.

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  • February 19, 2015 at 13:11
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    mathmatical modeling ......what the hell is he talking about......copying Brentford.....is it me or has AA gone mad........all we need is a normal manager and good players....win the ball ,pass the ball,get the ball in the box and hit the onion bag......if we aint careful we will be in Div 2 soon

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    • February 20, 2015 at 09:57
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      @SE17 Lion: it's where all aspects of a player are given a number. Say 1 to 50, looking at height, weight, speed, ability skill etc. this gives an overall figure which you will use to select

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      • February 20, 2015 at 11:10
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        @Geoff the lion: Geoff we are talking about human beings not robots .....scouts have been scouting players for clubs then the manager looks and makes a decision to buy keep it real ....its not playstation

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  • February 19, 2015 at 13:14
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    Get real lets get the next two homes game won then at least we may have a fighting chance of staying up, and anyway what old player would he spend that additional revenue on if we every get it the mind boggles.

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    • February 19, 2015 at 13:19
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      Ambler please do me a favour. There's a plane leaving Gatwick every ten minutes. Get on one of them. Have a nice holiday and when you get back there might, just might be someone doing your job who knows what he's talking about.

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  • February 19, 2015 at 13:37
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    Out of 5,1b we will get 1m ..while the prem clubs get even richer then they are now.so the gulf between them & us would be much wider ..
    the smaller clubs imo should get a bigger portion then the already wealthy ones in our league..

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  • February 19, 2015 at 14:07
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    The value of our club might be attractive but we'd still be back to square 1 as we are now, prem teams even more powerful, sides relegated from prem with millions due to parachute payments we can't compete with, and sides bigger than us who's revenues are bigger and will get the same 1 million as us if we stay in the championship , will just be signing older players as we have been doing but they'll demand more salary as a result of tv deal?, sought the recruitment process which is a must, but we can't compete now with the top teams, we need a richer chairman !!.

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  • February 19, 2015 at 14:13
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    Taken you at least 2 years to realise you need to sortthe recruitment out. Well done!
    The tv money is precisely why you needed to invest, which is now to little to late. Well done!
    Most ordinary fans could see this happenimg years ago, but Ambler you are paid a lot of money to be a head of the game and once sgain you have been found wanting.

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  • February 19, 2015 at 14:38
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    We want to be challenging for the Premiership in the future. Are you fir real Ambler, staying in this league will be a miracle the way you're carrying on.

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    • February 19, 2015 at 14:49
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      @harry2310: Too right,we are a million miles from challenging for the Premier - both financial and ambition of the Club.

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  • February 19, 2015 at 14:45
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    Can someone please take Amblers head out of his a***, poor fella is struggling for oxygen.

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  • February 19, 2015 at 14:50
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    Ambler save your b******* for Mr.Berylson,he is the only one who seems to believe a word you say.

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  • February 19, 2015 at 14:55
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    "We have to be spot on about or recruitment"

    Gives anyone over 30 a trial and if they're quicker than Shittu they get a contract. We're f*****.

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    • February 19, 2015 at 18:55
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      @Alan.F: F.....g love this it's a shame AA IH and JB Dont look at this site

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  • February 19, 2015 at 16:11
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    That extra payment will only benefit the teams in the championship- I'm not sure thats where we will be next season. Hope to God I'm wrong.

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  • February 19, 2015 at 16:36
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    That's us F£C@Ed then !!!! J B get shot of the clowns who are draging OUR club down & give us our WALL back & Holloway do the right thing &F O !!!! COYL ONWARDS

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  • February 19, 2015 at 16:51
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    Maybe money to help the Lions keep afloat (if in the Championship), but England will never win a major trophy again!

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  • February 19, 2015 at 18:29
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    Ambler, let's not worry about the money now, get your priorities in order and lets see what result occurs in next two games and if we don't win either it does not matter about the money does it because we are as good as down. And you and the manager are personally responsible for majority of it.

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  • February 19, 2015 at 18:36
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    Our computer must be on the blink then. It keeps telling the club to sign s**** over thirty years olds

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  • February 19, 2015 at 18:38
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    Money has f.ucked football end of.

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  • February 19, 2015 at 18:43
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    Have to say if the sport channel fees go up I will definitely give up the sport package, not really interested in other teams and most of the Premier league games have been dire, just no value as far as I am concerned.

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  • February 19, 2015 at 18:57
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    How many oap cripples has beens could we sign with extra money

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  • February 19, 2015 at 22:10
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    As it appears holloway now wants more senior players in the squad, i hope he hasn't forgotten Les Briley, Jimmy Carter and even Barry Rowan are at the ground every home game, 2 superb wingers and a ready made captain, and midfield 'general' on the doorstep !!!

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  • February 19, 2015 at 22:23
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    Not so long ago Ambler, you were wetting your draws about the Everton computerised way of recruitment. Now it,s Brentfords mathematical modelling. With so many has beens, and players who can't even get the odd game for their parent clubs turning us down, it might be better if you forked out eight quid, read Mike Calvin's "The Nowhere Men" and got back to basics.

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  • February 20, 2015 at 08:16
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    More money to be had so we NEED to stay up people THEREFORE we need to speculate to accumulate..... Gary Taylor Fletcher all 33 years and 23 stone of him and a handful of goals over an entire career FITS THE BILL. This crud is worse than EastEnders and that was shockingly bad. Tut

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  • February 20, 2015 at 09:18
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    The gap between the two leagues is summed up by how much Millwall are getting from a 6 billion odd pound deal. And people wonder why we aren't going for the premiership youngsters?? Chalobah is on 40k+ at Chelsea. Enough said.

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  • February 20, 2015 at 09:56
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    `The first denial that Berylson wants to sell the club....great news....must mean he will soon be on his way

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    • February 20, 2015 at 10:50
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      Game shouldn't be determined on how much money one club/league has on another, should be about heart and grit with a little bit of skill on the day of the game, sadly that is not how it is now.

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  • February 20, 2015 at 11:31
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    it just proves to me that Berylson is in it for the money .,..Millwall was an investment his advisors told him him to buy ...its obviously not working at the moment but its not costing him a penny because of tax loss etc....Ambler is not a football man either just a cowboy buissnessman ....I m not a fan of Holloway he ll say anything to keep his job because of his wages....Our club is being shafted by these people and theres nothing we can do about it because we are just fans.....2 years from now where will we be .....probably playing Dagenham and Redbridge

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