MILLWALL'S pursuit of Halifax Town hotshot Lee Gregory is entering a critical phase.
Having seen bids of £100,000 and £150,000 both rejected for the 31-goal striker, the Lions have this week returned with a third offer.
But NewsAtDen understands that there are four other clubs in the mix for the 25-year-old - and two of them have trumped Millwall's proposed fee.
Championship rivals Birmingham City and Huddersfield Town have both emerged as contenders to sign Gregory.
Recently-relegated Barnsley have made a bid, while League One side MK Dons are also in the hunt.
The Lions, who have been told that an offer of around £250,000 would be accepted, will now consider making a fourth approach.
Gregory is believed to be enthused by the prospect of playing under Ian Holloway and has no preference as to whether he stays in Yorkshire or moves south.
Asked about the club's transfer business, chief executive Andy Ambler said: "We're trying to do the best deals we can for the football club.
"We have our targets and we want to get the right players in for the manager.
"The chairman is backing him to do that but ultimately if players out-price themselves they won't become Millwall players.
"We want players to join us if they believe in the direction we are going in and they want to fight for the cause, not jut to come and earn good money."